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White Hat Link Building Techniques That Work In 2023

by Triune Digitals

In the world of SEO knowing fwhitehat link-building techniques has always been a crucial factor in ranking higher in search engines. However, the way it’s done has changed over the years. Gone are the days of buying links or participating in link farms. 

Google now values high-quality, relevant links more than ever, and it’s important to use white hat link-building techniques to improve your website’s SEO.

In this article, we’ll cover the top white hat link-building techniques of 2023 that you can use to improve your website’s ranking, increase traffic, and boost your online reputation.

Here are our key takeaways:

White hat link building focuses on ethical techniques for acquiring backlinks.


Create high-quality content and engage in guest blogging and broken link building.


Track and analyze your link-building efforts for improvement.

What is White Hat Link-Building?

Professional SEO services prioritize the creation of white-hat backlinks to ensure long-term search engine optimization results and compliance with Google’s guidelines. White-hat link building is a Search Engine Optimization approach aimed at increasing a website’s authority and ranking in organic search. This includes contacting external websites for the purpose of producing quality content and getting inbound links from external websites.

Whitehat backlinks are backlinks generated according to Google’s guidelines. Conversely, building black hat links is an attempt to spam or tamper with our systems, and is against Google’s webmaster guidelines.

Building white-hat links focuses on long-term search engine optimization results.

Build a brand that ranks for the organic keywords that matter by adding value with content that matches your search intent.

Top White Hat Link-Building Techniques Of 2023

White Hat Link Building

Below you can find the most popular white hat link-building techniques of 2023.

1. High-Quality Content Creation

Incorporating SEO best practices is crucial when creating informative and engaging content to attract readers and generate backlinks. The best natural technique to get links for white-hat link building is to produce informative or interesting content. 

The wonderful thing is that original content will always be in vogue. People will share your link if it contains compelling content. We advise starting by writing a blog entry on a subject connected to your industry that will attract readers.

Your article should eventually generate traffic and backlinks if it is helpful and timely. Fortunately, most individuals are lazy and prefer to link to other people’s material versus writing their own. Even the best writing in the world won’t matter if no one reads it, so be sure to keep SEO in mind when creating your pieces.  

Ask yourself, “Would I actually want to read this?” before publishing. If the answer is no, start over because there is too much stuff on the internet for it to make a difference. Our research indicates that longer posts tend to be more popular.

Longer does not, however, imply inferior quality. Do not, under any circumstances, provide dull filler material; instead, expand on critical issues. The ideal post length, according to Marketing Profs, is 1.142 words.

2. Guest Blogging

Guest blogging is a tried and tested way to build backlinks to your website. By writing high-quality content for other websites in your niche, you can reach a wider audience and attract links back to your own website.

To get started with guest blogging, research websites in your niche that accept guest posts. Look for websites that have a strong domain authority and a large following on social media marketing. You can also use tools like Moz or Ahrefs to find websites that link to your competitors.

When pitching guest post ideas, make sure to focus on providing value to the website’s audience. Don’t just write a post about your own product or service – instead, focus on providing insights or advice that will be helpful to the website’s readers.

Here are Some Additional Tips for Using Guest Blogging for Link Building:

  • Include a link to your website in your author bio. This is a great opportunity to build a link back to your website while also establishing yourself as an authority in your niche.
  • Use anchor text wisely. When linking back to your website, make sure to use natural-sounding anchor text that is relevant to the content of your guest post.
  • Build relationships with other bloggers in your niche. By networking with other bloggers, you can increase your chances of being invited to write guest posts for their websites in the future.

3. Broken Link Building

Broken link building is a tactic that involves finding broken links on other websites and suggesting your own content as a replacement. This technique not only helps to earn backlinks but also provides value to the website owner by helping them fix broken links.

To start broken link building, use a tool like Ahrefs or Check My Links to find broken links on relevant websites in your niche. Once you’ve identified a broken link, reach out to the website owner or editor and suggest your own content as a replacement.

Make sure the content you suggest is high-quality and relevant to the website’s audience. Avoid being too self-promotional or pushy, as this can harm your chances of success.

In addition, consider creating content specifically for broken link-building purposes. This could include a comprehensive guide or resource that addresses a common topic or issue in your industry. By creating this type of content, you can proactively suggest it as a replacement for broken links and increase your chances of earning backlinks.

Finally, make sure to track your progress and follow up with website owners or editors if necessary. This can help to ensure that your suggested content is actually used as a replacement for broken links and that you’re getting the backlinks you deserve.

4. Skyscraper Technique

White Hat Link Building

The Skyscraper Technique is a popular link-building strategy that involves creating high-quality and original content that is better than anything else currently available on the web. By doing so, you can attract backlinks from other websites that recognize the value of your content.

To start, research your topic and identify the most popular and linked-to content in your niche. Analyze this content and look for ways to improve upon it by adding more detail, providing new insights or data, or making it more visually appealing.

Once you’ve created your new and improved content, promote it through your own social media channels and website. Reach out to websites and bloggers in your niche who have linked to similar content in the past and suggest that they consider linking to your content as a more comprehensive and valuable resource.

To increase your chances of success with the Skyscraper Technique, consider offering something extra to those who link to your content. This could include a personalized thank you message, access to exclusive content, or even a guest post on your own website.

Finally, make sure to track your results and analyze your backlink profile to see which websites are linking to your content. This can help you to identify new link-building opportunities and adjust your strategy as needed.

5. Podcasts

Podcasts have become an increasingly popular way to share information and build an audience online. They can also be a great way to attract backlinks to your website.

To start a podcast, you’ll need to choose a topic that’s relevant to your industry or niche. You’ll also need to invest in some essential equipment, such as a microphone and recording software.

Once you have your podcast set up, start creating episodes that provide value to your audience. Be sure to promote each episode on social media and other channels to attract listeners.

One way to use podcasts for link building is to invite guests onto your show. Reach out to influencers or experts in your industry and ask them to appear on your podcast. This can help to build relationships with influencers and increase the likelihood that they will share or link to your content.

Additional Tips for Using Podcasts for Link Building.

  • Offer exclusive content to your listeners. Provide your audience with content that they can’t find elsewhere. This can help to build a loyal following and attract more backlinks to your website.
  • Transcribe your podcast episodes. By transcribing your podcast episodes, you can make them more accessible to a wider audience. You can also use the transcriptions to create blog posts or other content that can attract backlinks.
  • Submit your podcast to directories. There are many podcast directories that allow you to submit your podcast for free. By submitting your podcast to these directories, you can increase its visibility and attract more listeners.

Final Thoughts

In conclusion, link building is an essential aspect of SEO, and the techniques mentioned above can help boost your website’s ranking and visibility. However, it’s important to keep in mind that link-building should be done ethically and with a long-term perspective. 

Focus on creating high-quality content and building genuine relationships with other websites in your niche. With a strategic and consistent approach, you can establish a strong online presence and attract more traffic to your website.

Frequently Asked Questions

Why should you follow Google’s guidelines for link building?

Following Google’s guidelines for link building is crucial for maintaining a positive reputation, avoiding penalties, and improving search engine rankings.

Are there any risks associated with white hat link building?

No, there are generally no significant risks associated with white hat link building as it focuses on ethical practices and follows search engine guidelines. However, it’s important to maintain quality and relevance in your link-building efforts to ensure long-term success.

How does white hat link building differ from black hat techniques?

White hat link building follows ethical practices and search engine guidelines to acquire backlinks, while black hat techniques employ manipulative and spammy tactics that violate those guidelines.