Real Estate Brokerage Firm – 28 Lead Conversions Achieved in 1 Months

Services

PPC

Sector

Real Estate Brokerage

Ozone Residence 3

Our client is a proactive real estate brokerage firm located in the UAE, specializing in affordable residential properties. They cater to a diverse client base, particularly targeting expatriates from specific European countries looking to invest in the UAE’s real estate market. To promote their featured project, Ozone Residence 3, the client aimed to enhance lead generation while ensuring the quality of leads remained high.

↑28

Leads

↓$47

CPC

Interactions

↑40%

Investment Bookings

Service

PPC

Client

Ozone Residence 3

Industry

Real Estate Brokerage

The Challenge

The firm faced several significant challenges in their efforts to increase lead acquisition. One major hurdle was the high level of competition, as many other firms were selling the same apartments, making it difficult to stand out and attract potential buyers. Additionally, the firm had to operate within a stringent monthly budget of 1,000 USD, which proved challenging given the competitiveness of digital ad spaces in the real estate sector. Another challenge was targeting specific demographics, particularly potential clients from certain European countries, which required precise geo-targeting and customized ad content. Finally, ensuring the generation of high-quality leads that had the potential to convert into actual sales was a crucial factor, especially in such a competitive market.

Our Solution

To overcome these challenges, we designed a tailored Google Ads campaign that focused on key elements essential to the client’s needs. We implemented geo-targeting enhancements by focusing on European countries identified through market testing as having the highest potential for leads interested in affordable properties in the UAE. Additionally, we crafted a competitive keyword strategy, targeting specific terms related to affordable real estate investments in the UAE, which helped improve the quality of lead generation. The ad copy was optimized to highlight the unique value propositions of the client’s offerings, making them stand out from the competition. Finally, we carefully optimized the budget allocation to ensure maximum visibility during peak search times in the targeted European countries. As a result, the campaign successfully generated 28 high-quality leads for the Ozone Residence 3 project.

PPC Campaign Impact

Consistent Lead Generation: Achieved 28 high-quality leads over the campaign period, with an average CPC of $47, balancing performance with budgetary constraints.
Improved Engagement: Garnered 9K interactions, driving significant audience interest and expanding the client’s reach in a competitive market.

Conversion Success

Robust Conversion Rate: Approximately 40% of the generated leads converted into investment bookings, reflecting the campaign’s strong alignment with the client’s objectives.
Enhanced Market Positioning: Successfully targeted and engaged the right demographic, helping the client stand out and achieve measurable results within their budget.

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