Smart Appliance Services – 50% Traffic Increase in 3 Months

https://smartapplianceservices.com/

Services

SEO

Sector

Repair and Maintenance

Smart Appliance Services

Smart Appliance Services is a trusted appliance repair company. Specializing in the repair of all types of appliances and certified by the United States Environmental Protection Agency (EPA) to handle refrigerants, they strictly adhere to all industry standards and regulations. What sets them apart is the rapid response time, reaching residences within one hour to perform a complete diagnosis of an appliance.

↑48%

Total Clicks Increased

↑20%

Total Impressions

↑87%

Query Clicks

↑45%

GMB Visits

Service

SEO

Client

Smart Appliance Services

Industry

Repair and Maintenance

The Challenge

The website struggled to gain visibility and attract meaningful traffic, with clicks and engagement lagging behind expectations. Local search performance on the Google My Business (GMB) profile wasn’t as good as it should’ve been, limiting exposure to nearby customers. Competing in a crowded digital landscape, the site’s content lacked the appeal and optimization needed to connect with its target audience. Metrics revealed a clear need for a smarter, more targeted SEO approach. The challenge was to drive organic growth and improve local visibility while making the most of available resources.

Our Solution

We started by auditing the site’s content and keyword strategy to identify opportunities for improvement. By focusing on high-impact keywords and user-focused topics, we started creating more informational content and revised the existing strategy to better align with audience needs. At the same time, we optimized service pages, improved internal linking, and did citations. For local SEO, we updated the GMB profile with engaging visuals, consistent details, and regular posts to attract more attention. These efforts paid off, delivering an 87% growth in clicks, a 48% traffic increase, and a 45% rise in GMB views.

87% Growth in Query Clicks in the Last 3 Months

Improved Content Performance: Optimized content led to significant increases in click-through rates.
Keyword Optimization: Refined keyword targeting to align with user intent and high-conversion terms.
Data-Driven Adjustments: Regular performance reviews allowed for strategic updates to the content and SEO plan.
Strategic Internal Linking: Improved navigation across key pages to funnel users effectively.

45% Growth in GMB Views (Sept-Nov YoY)

Enhanced Local SEO: Updated GMB profile with fresh images, detailed descriptions, and accurate business information.
Engaging Posts: Updates and thoughtfully crafted posts ensured the profile remained vibrant, offering valuable content to followers.
Customer Interaction: Proactively responded to customer reviews, fostering trust, strengthening engagement, and building long-term loyalty.
Geo-Targeted Campaigns: Leveraged local keywords to attract nearby users effectively.

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