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Schoolshoes.co.uk – SEO Migration

www.schoolshoes.co.uk

Services

Website Redesign & SEO Migration

Sector

E-Commerce

SchoolShoes.co.uk

Schoolshoes.co.uk is a UK-based e-commerce website specializing in selling a wide range of school shoes. It offers a convenient online platform for parents and students to browse and purchase school footwear, ensuring they have access to durable and stylish options for the academic year.

0%

Traffic Drop

↑5%

Increased Clicks YoY

↑3%

Improved Average Position YoY

↑3%

Improved Rankings YoY

Service

Website Redesign & SEO Migration

Client

SchoolShoes.co.uk

Industry

E-Commerce

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The Challenge

SchoolShoes faced a complex e-commerce migration to Shopify, dealing with over 250K URLs and the risk of SEO traffic loss due to Shopify’s 100K URL redirection limit. The challenge was to preserve SEO value and ensure a smooth user experience while avoiding potential 404 errors and technical issues.

Our Solution

Triune Digitals implemented a data-driven strategy, prioritizing the redirection of top-performing pages and conducting thorough pre-launch audits to resolve technical issues. Post-launch, ongoing maintenance checks ensured a seamless transition and improved user experience while monitoring SEO performance. It is important to note that this was a highly seasonal business, and the migration was strategically carried out after the peak season. Following a slight drop in performance, the site quickly returned to its previous rankings.

Post-Migration Performance

  • Traffic Stability: The migration was completed with no traffic drop, ensuring a smooth transition and no loss in online visibility.

SEO Success

  • Performance Growth: Over the year, clicks increased by 5%, average position improved by 3%, and rankings saw a 3% improvement, signaling the ongoing success of SEO efforts.
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