www.playtech.com
Services
Website Assessment
Sector
Gaming Software
Playtech
Playtech is one of the biggest names in gaming software, offering tech solutions to the global iGaming industry. Recently, Playtech did a major website migration, hoping to improve their online presence. However, after the migration, they ran into a problem: their website wasn’t performing as expected in terms of SEO, and needed help in figuring out where the gaps were or how to fix them.
Pages With Tech. Issues
Pages With Poor Meta tags
Low quality Backlinks
Vol. Untapped Keywords
After the migration, Playtech’s website had a few bumps in the road. Despite getting traffic from branded searches, they were missing out on a lot of potential by not targeting the right keywords. There were also a few technical issues that were affecting their SEO. The site was missing key technical elements, some internal links were broken, crucial pages weren’t optimized with clear keyword targeting etc.
These issues were limiting their SEO potential and preventing them from reaching new audiences who weren’t already searching for Playtech specifically.
We took a data-driven, in-depth approach to assess Playtech’s online presence, identifying missed keyword opportunities, providing strategic website structural changes, and suggesting new landing pages. By analyzing market trends, competitor strategies, and mapping keywords to existing pages, we helped Playtech identify new ways of capturing valuable traffic, improving their content, and gaining a competitive advantage in the gaming sector.
Identifying Missing Keywords
Provided high-impact, non-branded keyword ideas Playtech wasn’t targeting, helping them reach a broader audience.
Keyword Mapping to Existing Pages
We mapped relevant keywords to existing content, ensuring each page had targeted terms and could improve search engine rankings.
Landing Page Creation for Untapped Keywords
We recommended creating dedicated landing pages for under-targeted keywords, allowing Playtech to possibly capture additional traffic and conversions.
Improving Website Hierarchy
We proposed structural changes to make the site more intuitive, ensuring search engines could easily crawl and index.
Competitor & Market Trend Analysis
By analyzing competitors’ strategies and industry trends, we identified new opportunities for Playtech to stand out and attract more traffic.
Content Strategy for Long-Tail Keywords
We suggested optimizing Playtech’s content to target high-value long-tail keywords, helping them rank for niche terms.
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