Smart Appliance Services – 316% Organic Traffic Increase in 12 Months

https://smartapplianceservices.com/

Services

SEO

Sector

Repair and Maintenance

Smart Appliance Services

Smart Appliance Services is a trusted appliance repair company. Specializing in the repair of all types of appliances and certified by the United States Environmental Protection Agency (EPA) to handle refrigerants, they strictly adhere to all industry standards and regulations. What sets them apart is the rapid response time, reaching residences within one hour to perform a complete diagnosis of an appliance.

↑284%

Total Clicks Increased

↑243%

Total Impressions

↑419%

Query Clicks

↑41%

GMB Visits

Service

SEO

Client

Smart Appliance Services

Industry

Repair and Maintenance

The Challenge

The website struggled to gain visibility and attract meaningful traffic, with clicks and engagement lagging behind expectations. Local search performance on the Google My Business (GMB) profile wasn’t as good as it should’ve been, limiting exposure to nearby customers. Competing in a crowded digital landscape, the site’s content lacked the appeal and optimization needed to connect with its target audience. Metrics revealed a clear need for a smarter, more targeted SEO approach. The challenge was to drive organic growth and improve local visibility while making the most of available resources.

Our Solution

First, we started by auditing the site’s content and keyword strategy to identify opportunities for improvement. By focusing on high-impact keywords and user-focused topics, we started creating more informational content and revised the existing strategy to better align with audience needs. At the same time, we optimized service pages, improved internal linking, and did citations. For local SEO, we updated the GBP profile with engaging visuals, consistent details, and regular posts to attract more attention. These efforts paid off, resulting in a 418% increase in clicks, a 284% rise in traffic, and a 41% increase in GMB views.

418% Growth in Query Clicks Over the Last 3 Months

Improved Content Performance: Optimized content led to significant increases in click-through rates.
Keyword Optimization: Refined keyword targeting to align with user intent and high-conversion terms.
Data-Driven Adjustments: Regular performance reviews allowed for strategic updates to the content and SEO plan.
Strategic Internal Linking: Improved navigation across key pages to funnel users effectively.

70% Increase in Conversions Over the Last 3 Months (June-Aug YoY)

A/B Testing Campaigns: Experimented with layouts, CTAs, and visuals to identify top-performing variations.
Optimized Landing Pages: Refined key pages with clearer calls-to-action and improved layouts to boost user engagement.
Data-Driven Testing: Regular analysis of user behavior informed updates that maximized conversion potential.
Improved Call-to-Action Strategies: Improved messaging and placement of CTAs to increase user response rates.