STB.co.uk – SEO Migration

www.stb.co.uk

Services

Website Redesign & SEO Migration

Sector

Building Materials & E-Commerce

STB.co.uk

STB.co.uk, a prominent UK-based supplier of specialty building products, engaged our services to transition their e-commerce platform from WooCommerce to Shopify. This strategic move was aimed at enhancing their website’s usability, performance, and scalability to accommodate their growing market demand.

Traffic Drop

↑13%

Increased Clicks

↑18%

Increased Impressions

↑2%

Improved Average Position

Service

Website Redesign & SEO Migration

Client

STB.co.uk

Industry

Building Materials & E-Commerce

The Challenge

The main difficulty with this project was handling the large number of pages on STB.co.uk’s website, which had almost 24,000 pages. There was a big risk of losing data and hurting the website’s search engine rankings during the change. It was very important to make sure the website moved smoothly without dropping in search engine rankings.

Our Solution

We simplified the website structure to improve usability and navigation, conducting an extensive audit to identify key areas for improvement. To optimize the large number of pages, we merged low-traffic ones while retaining those with high SEO value, strengthening the overall SEO strategy. The transition from WooCommerce to Shopify was carefully executed, ensuring secure migration of all product data, customer information, and transaction histories without any discrepancies.

Post-Migration Performance

Traffic Stability: The migration resulted in a 0% drop in traffic, reflecting the effectiveness of our SEO preservation efforts during the transition.
Enhanced Visibility: Post-launch activities led to a 13% increase in clicks, an 18% increase in impressions, and a 2% improvement in average position, ensuring sustained growth in organic visibility.

Platform and Growth Success

Seamless Transition: Shopify’s advanced platform capabilities provided the scalability necessary to support the client’s ambitious growth objectives, making future expansion easier.
SEO Success: The careful handling of SEO during migration not only preserved but improved the site’s search engine rankings, exceeding the client’s expectations and positioning the site for long-term success.

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