Kempinski Floating Villas – 28 Lead Conversions Achieved in 1 Months

https://remax.ae/

Services

PPC

Sector

Real Estate Brokerage

Remax Valor UAE

Our client, Remax Valor UAE, is a proactive real estate brokerage specializing in high-end residential properties. They recently worked on the Kempinski Floating Villas project, targeting expatriates from select European countries looking to invest in the UAE’s real estate market. To promote this exclusive project, the client focused on boosting lead generation while maintaining the quality of leads.

↑28

Leads

↓$47

CPC

Interactions

↑40%

Investment Bookings

Service

PPC

Client

Remax Valor UAE

Industry

Real Estate Brokerage

The Challenge

We faced a unique challenge with the Kempinski Floating Villas project, a one-of-a-kind ultra-luxury property. The high-ticket nature of the project made it especially difficult to attract the right buyers, and we had to work within a tight advertising budget of just $1K, which seemed almost impossible. However, through extensive audience testing and addressing key pain points, we were able to secure 28 high-quality leads, proving that with the right strategy, even the most exclusive projects can succeed within budget.

Our Solution

To overcome the challenges of marketing the ultra-luxury Kempinski Floating Villas, we developed a tailored Google Ads campaign focused on key elements aligned with the client’s goals. Through A/B testing across several European countries and using retargeting techniques, we were able to gain traction despite the limited budget. We implemented geo-targeting strategies to focus on regions with high potential for luxury real estate investors, and crafted a competitive keyword strategy that highlighted the unique luxury offerings of the villas. The ad copy was optimized to showcase the exclusivity of the property, ensuring it stood out in a competitive market. Despite the tight budget, the campaign successfully generated 28 high-quality leads, proving that with the right approach, even the most exclusive properties can achieve remarkable results.

PPC Campaign Impact

Consistent Lead Generation: Achieved 28 high-quality leads over the campaign period, with an average CPC of $47, balancing performance with budgetary constraints.
Improved Engagement: Garnered 9K interactions, driving significant audience interest and expanding the client’s reach in a competitive market.

Conversion Success

Improved Lead Quality: Approximately 20% of the generated leads converted into investment bookings, reflecting the campaign’s strong alignment with the client’s objectives.
Enhanced Market Positioning: Successfully targeted and engaged the right demographic, helping the client stand out and achieve measurable results within their budget.