Solar Panel Installation Company – 1K Phone Calls in 7 Months

Services

PPC

Sector

Renewable Energy

Solar Panel Installation Company

Our client is a prominent solar panel installation company in New Zealand with a physical presence in multiple cities across the country. Their goal was to increase market penetration and generate leads nationwide, specifically targeting phone call conversions from potential customers interested in installing solar panels.

↑11K

Total Clicks Increased

↑1.2K

Conversions Increased

↑1K

Calls Increased

↓5$

CPC

Service

PPC

Client

Solar Panel Installation Company

Industry

Renewable Energy

The Challenge

The campaign encountered several challenges that required innovative solutions. One of the primary hurdles was nationwide targeting. Although the client had multiple offices across New Zealand, the challenge lay in effectively reaching the entire nation to ensure a consistent flow of leads from various regions. Another significant challenge was cost-effectiveness, as managing and optimizing the cost-per-click (CPC) was crucial to maximize budget efficiency and increase ROI, particularly given the diverse geographic targets. Additionally, conversion optimization was a key focus, with the primary objective being to increase phone call conversions. This required a specialized approach to attract and persuade potential customers to initiate contact.

Our Solution

To address these challenges, we devised a strategic PPC campaign specifically designed to meet the client’s needs and goals. We implemented geo-targeted campaigns by setting up ads tailored to different regions of New Zealand, ensuring the messaging aligned with local trends and preferences to appeal to various demographic groups. Additionally, we optimized landing pages by creating multiple versions linked to specific ad sets, providing users with localized and relevant information that encouraged phone call conversions. In terms of cost-efficiency, we focused on CPC optimization, conducting continuous testing and refinement of ad bids, keywords, and placements. This effort resulted in a 36% decrease in CPC, making the campaign significantly more cost-effective.

PPC Campaign Performance

Increased Conversions: Delivered 1.2K conversions and generated 1K calls from potential customers over seven months, significantly enhancing the client’s customer acquisition.
Boosted Engagement: Achieved 11K clicks with optimized ad strategies, expanding audience interaction and engagement across multiple regions in New Zealand.

Cost Optimization

Lowered CPC: Successfully reduced the average CPC to $5, enabling more efficient budget utilization and allowing the campaign to reach significantly more potential customers.
Broadened Market Reach: Expanded the client’s reach across diverse regions, driving conversions and strengthening their presence in the competitive New Zealand market.

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