PPC Case Study: Nationwide Conversion Boost for Solar Panel Installation in New Zealand

About the Client

Our client is a prominent solar panel installation company in New Zealand with a physical presence in multiple cities across the country. Their goal was to increase market penetration and generate leads nationwide, specifically targeting phone call conversions from potential customers interested in installing solar panels.

Our Challenges

The campaign faced several challenges that required innovative solutions:

• Nationwide Targeting: While the client had multiple offices around New Zealand, the challenge was to effectively target the entire nation, ensuring a consistent flow of leads from various regions.
• Cost-Effectiveness: Managing and optimizing the cost-per-click (CPC) to maximize the budget efficiency and increase ROI was crucial, especially given the diverse geographic targets.
• Conversion Optimization: The main focus was on increasing phone call conversions, which required a specialized approach to attract and persuade potential customers to initiate contact.

The Solution

To tackle these challenges, we implemented a strategic PPC campaign tailored to the client’s needs and objectives:

• Geo-Targeted Campaigns: We set up geo-targeted ads to cater to different regions of New Zealand, customizing messages based on local trends and preferences to resonate with various demographic groups.
• Landing Page Optimization: Created multiple landing pages linked to specific ad sets, ensuring that users received localized and relevant information that encouraged them to make a call.
• CPC Optimization: Through continuous testing and optimization of ad bids, keywords, and ad placements, we managed to decrease the CPC by 36%, making the campaign more cost-effective.

The Results

The focused approach of the PPC campaign delivered impressive results over a period of 7 months:

• Increased Conversions: The campaign significantly increased conversions, achieving 1,000 calls from potential customers.
• Reduced CPC: We successfully lowered the CPC by 36%, which allowed for a more efficient allocation of the advertising budget, reaching more potential customers for the same investment.
• Broadened Market Reach: The campaign effectively broadened the client’s reach across New Zealand, driving engagement and conversions from multiple regions.

Conclusion

This case study demonstrates the effectiveness of a well-orchestrated PPC campaign in the renewable energy sector, specifically for a company dealing with solar panel installations across a country like New Zealand. By addressing the specific challenges of nationwide targeting and cost management, and focusing on converting inquiries into actionable leads, we managed to not only meet but exceed the client’s expectations. This success highlights the potential of digital marketing strategies to significantly enhance business outcomes in a competitive industry.