DesertBoots.com – SEO Migration

www.desertboots.com

Services

Website Redesign & SEO Migration

Sector

Footwear and Fashion

DesertBoots.com

DesertBoots.com, a specialized retailer of desert boots and other footwear, engaged us to transition its e-commerce platform to Shopify. This move was aimed at improving their website’s usability and performance to better serve their customers and adapt to market demands.

Drop in Traffic

↑158%

Increase in Clicks

↑48%

Increase in Impressions

↑75%

Increase in CTR

Service

Website Redesign & SEO Migration

Client

DesertBoots.com

Industry

Footwear and Fashion

The Challenge

The main challenge we faced was managing the migration of over 22,000 URLs. Additionally, many of the website’s pages were outdated and needed redirection to optimize the site’s structure and improve navigation.

Our Solution

We optimized the website structure by consolidating and expanding categories based on search trends. A detailed URL mapping plan was created to account for all 22,000 pages, ensuring a seamless migration while preserving user experience. Throughout the process, we closely guided the development team, overseeing URL mapping, redirection setups, and adjustments. Special attention was given to top-ranking pages to maintain and enhance their performance. A comprehensive redirection strategy was implemented to safeguard SEO value by directing outdated pages to relevant content. Pre- and post-launch technical SEO audits were conducted to identify and fix potential issues, ensuring the site’s technical health and search visibility.

Migration Performance

Traffic Retention: Achieved a 0% drop in traffic during the migration, ensuring uninterrupted user engagement and maintaining the site’s visibility.
Post-Launch Growth: Observed a 158% increase in clicks and a 48% rise in impressions following the implementation of strategic SEO optimizations.

Enhanced User Engagement

Improved CTR: Successfully boosted the click-through rate by 75%, clearly reflecting the success of our targeted SEO strategies and meticulous post-launch adjustments.
Strategic Success: The seamless transition and enhanced performance validated the effectiveness of our meticulous migration planning and optimization efforts.

Optimize your brand

Make the first step toward custom digital marketing

If you are looking to increase your traffic, sales & leads, let’s have a chat

Email

contact@triunedigitals.com

Do not hesitate. Get a free SEO audit & proposal!

Case Studies

A full service digital marketing and web design company in Spain specializing in SEO, PPC and web development, to grow your revenue. Guaranteed.