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AC Installation Business – 400+ Conversions Increased in 3 Months

Services

PPC

Sector

HVAC

AC Installation Business

Our client is a local business specializing in air conditioning installation, serving a specific target location in Florida. In a competitive niche where timely and effective services are crucial, the business aims to connect with potential customers who require professional and reliable AC installation.

↑3.7K

Total Clicks Increased

↑400

Conversions Increased

↓$47

CPC

↓20%

Reduced CPC

Service

PPC

Client

AC Installation Business

Industry

HVAC

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The Challenge

The campaign encountered significant challenges that required immediate and strategic responses. One of the primary issues was the client’s website, which was not optimized for conversions. This posed a risk to the effectiveness of the PPC campaign, as an unoptimized website could reduce lead generation and customer engagement. Additionally, the AC installation market in Florida is highly competitive, with numerous businesses competing for visibility and attention in the same geographical area. Another challenge was the need to target specific demographics within Florida. This required precise and effective ad targeting strategies to connect with potential customers actively searching for AC installation services.

Our Solution

To overcome these challenges and achieve the goal of increased conversions, we implemented a comprehensive PPC strategy tailored to the client’s needs. This began with the development of optimized landing pages designed to make strong first impressions and effectively capture leads. These pages included clear calls-to-action, persuasive copy, and user-friendly designs to encourage actions from visitors. We also implemented geo-targeted advertising, focusing on the specific geographical areas the client served. This ensured that the ads reached the right audience—those most likely to need AC installation services. Additionally, ad copy and creative optimization played a crucial role. Our team developed compelling ad copy and engaging visuals that emphasized the client’s expertise, reliability, and fast response times, all of which are essential in the competitive AC installation industry.

PPC Campaign Performance

  • Increased Conversions: Achieved 400 conversions over three months, driving significant growth in the client’s customer base and strengthening their market presence.
  • Enhanced Engagement: Optimized landing pages led to 3.7K clicks, higher click-through rates, and reduced bounce rates compared to the previous setup.

Cost Efficiency

  • Lower CPC: Strategic adjustments significantly reduced the average CPC by 20%, effectively optimizing budget allocation, enhancing ROI, and improving overall campaign efficiency and performance.
  • Client Satisfaction: The client expressed high satisfaction with the results, highlighting improved lead quality and enhanced customer interactions.
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